On-Site Authority Intro
An important part of building authority is managing your site structure to make optimal use of the authority that your site earns through incoming links. In the SEO world this is often referred to as...
View ArticleUnderstanding PageRank
Central to understanding how to flow authority through your site is an understanding of PageRank. Named for Google founder Larry Page, PageRank was the central premise that Google was designed around....
View ArticleHow to Optimize PageRank / Link Juice
Just like PageRank flow through external links, from one site to another, so too does it flow through internal links within your site. I have seen truly astonishing ranking gains simply by optimizing...
View ArticleDead Pages and 301 Redirects
Sometimes you have to take pages off your site. Perhaps a product or service is being discontinued, perhaps it’s outdated information that no longer belongs, or perhaps the page was just a bad idea in...
View ArticleDuplicate Content & Rel=Canonical
Another way to control the authority flow within your site that is specific to duplicate content is rel=canonical. This code is used when your site has multiple pages that are nearly identical. This...
View ArticlePagination
Most sites have some form of pagination in them. Blogs show the most recent articles, then you can click through pagination for lists of older articles. The product listing pages of ecommerce stores...
View ArticleNofollow Links & When to Use Them
We’ve mentioned nofollow links before in the authority overview, and it’s about time to explain them in more detail. Nofollow is just an attribute you can give to any link you create to prevent that...
View ArticleReuse URLs to Preserve Authority
As a final note on the topic of on-site authority, whenever possible you want to re-use existing URLs that already have links to them, rather than building new versions. For example, if you have an...
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